Being a real estate agent is tough these days. This business has always revolved around networking and personal connections. A smart link building strategy will help you drive customers and potential partners to your website. Some webmasters and SEO agencies prefer to use a backlink tool for promoting real estate businesses on the Internet.If you run a small company, you probably want to promote your services to potential vendors or promote your existing properties to people looking for a new home or office in your area. With this in mind, here are a few simple tips for building relevant links to your real estate website:Develop a SEO Friendly WebsiteIt is important to create a website that is easy to manage and SEO friendly. WordPress has hundreds of free and premium themes geared toward the real estate professional. It is one of the most flexible and widely used platforms on the Internet. Many business owners and webmasters use WordPress because it supports all types of media, including videos, images, text, and social media applications. This free platform allows you to build backlinks easily.Focus on Article MarketingThere are many free article directories for real estate businesses. Hire a copywriter to write a unique article about your brand and mission, submit the post to article directories, and include a link to your website. You can write about the properties you are selling or you can promote specific locations. This strategy will boost traffic to your site and help you get high quality backlinks.Sign Up on ForumsPosting on forums is one the most effective link building strategies out there. Make a list of real estate forums where you can interact with potential clients and other real estate agents. Answer customers’ questions and share your expertise. Forum posting will help you establish your online reputation, build links, and find new clients. The competitive nature of this business demands a strong online presence.Create Virtual ToursAdding videos and pictures on your website can help you with your SEO efforts. Create virtual tours of the properties you have for sale. Share them on social media sites, forums, and video sites. This technique will draw potential clients to your website and increase your popularity online. Include relevant links in your content. You may also take pictures of the properties and locations that you are promoting and offer them under Creative Commons Attribution License.