Many self-acclaimed real estate gurus state that everyone should quit their jobs and immediately jump into full time real estate investing. They often claim incredible results from students with little experience. We would like to caution that life-changing decisions are not usually simple and that full time investing is not for everyone. Let’s discuss some pros and cons of full-time versus part-time investing.The Full-Time InvestorEntering into the real estate profession on a full-time basis offers several advantages over a part-time commitment. Being successful requires you to develop knowledge in many aspects of real estate, and more time focused on real estate leads to greater knowledge. The more your learn, the more you earn, since you do not need to rely on as many professional services or partners for help. You also learn to recognize a deal (or a dud) faster, which gives you more time to do more business or spend with your family.As a full-time investor, you work your own hours. When we say “full-time,” that may mean as little as twenty hours per week if you are good at finding deals. The rest of your time can be spent pursuing other vocations or hobbies. Or, if you are so inspired, you can work forty or more hours and use the extra cash flow to buy rental properties or diversify your holdings in the stock market. The point is that you need to satisfy your cash flow needs before you can start “investing” your money.One final point you should consider is whether you want to be “self-employed.” If you have always worked for someone else, being your own boss sounds very attractive. In some, respects, this isn’t quite the truth. Being your own boss means being an accountant, bookkeeper, stock clerk, receptionist and office manager all-in-one. You have to do deal with tax returns, payroll, office supplies, customer service, bills and all the other hassles that come with a business. You don’t have friends to chat with at the water cooler. You don’t have paid health insurance, a company car and a 401(k). You take your problems home with you every night. Sound like fun? It is, once you learn how to master your time and run your business. Being the master of your own life and career is well worth the other hassles of dealing with your own business.The Part-Time InvestorThe part-time investor holds a “regular job.” This may be by choice or for the time being until his real estate ventures are bringing in enough cash to quit his job. If it is the latter reason, don’t quit your job because the real estate “guru” told you so. Quit your job when it is not worth the income that it brings you. In other words, if you are making more money per hour flipping properties on the side, you are at the point that where your regular job is costing you money. Only then, is it time to quit!One of the advantages of starting out part-time is that you can maintain cash flow while learning the business. It may take weeks or possibly months to find your first deal. That same deal may take several months to turn around, especially if you decide to fix it and sell it retail. Think twice before telling your boss you’re leaving; you will have plenty of time to make the career switch once you have real estate experience. You may, on the other hand, like your occupation. If so, continue to work at it, and invest in real estate on the side.The best case scenario, if you are married, is to have one spouse work a regular job. The other spouse work the real estate business for creating wealth, retirement income and a nice college fund for the children. Of course, in today’s market, you could be laid off due to unforeseen circumstances. If you earn additional income flipping houses and invest the proceeds into rental properties, you will be covered if your main income is lost. This is especially the case for married women that often forego a career and raise a family, only to find themselves divorced with no means of making a living. We don’t want to sound cynical about marriage, but with a fifty-percent divorce rate in America, it never hurts to have a system for making money.Someone with a full time job tends to have little free time to focus on real estate. A part-timer should learn most of the same skills as a full timer. Thus, the key disadvantage to flipping properties on a part-time basis is that it takes sacrifice to learn the business. Something has to give; television, lazy weekends, meaningless hobbies and even some family activities must be compromised. As with any education, time spent learning about real estate will bring its own rewards, especially if the people in your life understand your goals and your plan to achieve those goals. If you are married, make sure your spouse reads this material with you and participates in the fun process of making money.Treat Real Estate as a BusinessPeople are lured to real estate because of the quick buck that it promises. Don’t hold your breath, you won’t get rich quick. An “overnight sensation” usually takes about five years. More than ninety percent of the people who take a real estate seminar quit after three months. Real estate investing should be treated with the seriousness of a career. It takes months, even years for a business to cultivate customers and have a life of its own. You need to treat it like any other business.
Being a real estate agent is tough these days. This business has always revolved around networking and personal connections. A smart link building strategy will help you drive customers and potential partners to your website. Some webmasters and SEO agencies prefer to use a backlink tool for promoting real estate businesses on the Internet.If you run a small company, you probably want to promote your services to potential vendors or promote your existing properties to people looking for a new home or office in your area. With this in mind, here are a few simple tips for building relevant links to your real estate website:Develop a SEO Friendly WebsiteIt is important to create a website that is easy to manage and SEO friendly. WordPress has hundreds of free and premium themes geared toward the real estate professional. It is one of the most flexible and widely used platforms on the Internet. Many business owners and webmasters use WordPress because it supports all types of media, including videos, images, text, and social media applications. This free platform allows you to build backlinks easily.Focus on Article MarketingThere are many free article directories for real estate businesses. Hire a copywriter to write a unique article about your brand and mission, submit the post to article directories, and include a link to your website. You can write about the properties you are selling or you can promote specific locations. This strategy will boost traffic to your site and help you get high quality backlinks.Sign Up on ForumsPosting on forums is one the most effective link building strategies out there. Make a list of real estate forums where you can interact with potential clients and other real estate agents. Answer customers’ questions and share your expertise. Forum posting will help you establish your online reputation, build links, and find new clients. The competitive nature of this business demands a strong online presence.Create Virtual ToursAdding videos and pictures on your website can help you with your SEO efforts. Create virtual tours of the properties you have for sale. Share them on social media sites, forums, and video sites. This technique will draw potential clients to your website and increase your popularity online. Include relevant links in your content. You may also take pictures of the properties and locations that you are promoting and offer them under Creative Commons Attribution License.